WHAT & WHY
WHAT IT IS
An editorial e-commerce platform crafted for a sustainable apparel brand, featuring smooth sliding navigation drawers and instant filter caching.
TARGET AUDIENCE
Eco-conscious consumers looking for seamless digital shopping experiences.
PROBLEM SOLVED
Replaces generic template stores with an editorial, highly responsive layout with 99.9% uptime on Firebase App Hosting.
PAIN POINT & CONTEXT
Traditional e-commerce templates suffer from slow page loads, clunky mobile checkout flows, and cookie-cutter visual aesthetics.
PROJECT GOALS
Deliver sub-1 second page load speed on mobile devices.
Design a custom editorial shopping cart drawer with inline item controls.
Deploy on Firebase App Hosting with global SSR caching.
USER INSIGHTS
INSPIRATION & BENCHMARKS
High-end luxury fashion storefronts (Acne Studios, SSENSE, Aimé Leon Dore).
KEY USER INSIGHTS
Mobile shoppers abandon carts when navigation requires multi-page reloads. Slide-over drawers increase conversion by 30%.
Engineered a Next.js 15 server-rendered storefront paired with Firebase Firestore for inventory tracking and Stripe Checkout.
SLIDE-OVER CART DRAWER
Instant cart mutation without page reloads or layout shift.
SERVER-RENDERED CATEGORY FILTERS
Instant SEO-friendly collection filtering using Next.js URL state.
FIREBASE SECURE AUTH & CHECKOUT
Seamless Google & Email authentication integrated with Stripe webhooks.
DATA PIPELINE & FLOW
Next.js App Router serves SSR pages, syncing cart state to local storage and verifying purchases via Firebase Functions & Stripe API.
BUILD TIMELINE
Designed luxury editorial layout system in Figma.
Built server-rendered product listing & drawer components.
Connected authentication, Firestore DB, and Stripe Checkout.
Deployed to Firebase App Hosting with Next.js SSR image optimization.
CHALLENGES & SOLUTIONS
Next.js Image hydration delays on high-resolution product photography.
Implemented explicit aspect-ratio containers with blur-up image placeholders.
Stripe Webhook double-fulfillment risk during retry cycles.
Added idempotent transaction logging in Firestore before triggering order fulfillment.
SYSTEM OUTCOMES
Achieved 98/100 Google Lighthouse Performance Score.
Sub-800ms mobile page loading speed across all collection pages.
Zero downtime production deployment on Firebase App Hosting.
LEARNINGS & ROADMAP
KEY LEARNINGS
E-commerce conversion hinges on micro-interactions, responsive drawer mechanics, and fail-safe payment webhooks.
FUTURE ROADMAP (V2.0)
- AI-powered size recommendation assistant.
- Multi-currency localization.
- Augmented reality 3D apparel preview.
